Beer adverts for local breweries.
In order to expand my portfolio, I have began creating spec ads for local beer companies in Colorado. With four videos for two different breweries, I have been able to explore a few different ways to showcase beverages.
New Belgium | Four Roses
What happens when a brewery and a distillery collaborate to make a beer? Oakspire, a barrel-aged ale. My goal was to incorporate warm wood tones to accentuate the bourbon side of this ale.
Upslope Brewing
My goal with Upslope’s Spruce Tip IPA was to convey the feeling of the holidays. Practical effects including candles and tree lights helped with aesthetic of the simple artwork on the can.
Voodoo Ranger
Voodoo Ranger, a sub-brand of New Belgium, released the Atomic Pumpkin Ale at the beginning of the fall season. I wanted to create an advert with Halloween in mind. Dry ice, green lights, and a hand carved pumpkin were pivotal. After I finished filming, my vision took a couple different paths, but I finally landed on “old horror film” for the look of this video.
New Belgium
New Belgium’s Holiday Ale features citrus, cranberry and notes of cinnamon. My goal with this advert was to incorporate the different tasting notes while really driving home the holiday feel.